What we noticed about gasenergyaus.au, and the website we built to show what's possible. Everything in here comes from GEA's own published material.
That's the truck. Before I get out of your way — can I show you one more thing?
It takes about ten minutes, it's already built, and there's nothing to sign at the end of it.
When I was getting ready to ring you, I spent a fair while reading about Gas Energy Australia. The website, the media releases, the NGER announcement.
And I kept coming back to the same thought. You've had a big year. Your website hasn't caught up with it.
So my business partner Gary and I built you a new one. Not a sketch — the whole thing, live at a real address. I'll show you in a minute.
Who do you most want landing on that website? Ministers' advisers, journalists, your members — or companies that should be members and aren't yet?
When something big happens — like the NGER result — how does it get onto the site today? Who does that, and how long does it take?
What do your members ask you for that the website should be answering for them?
Can I show you two things we found? Not to have a go — every busy organisation ends up with some of this. It's what happens when a website needs a developer for every small change.
Your media page tells journalists to direct requests to "CEO Brett Heffernan" — and your own staff page says you've been CEO since January 2025.
Same website, two pages, two different CEOs. Have a look on your own screen — gasenergyaus.au/media.html, first paragraph. And there's no direct number on that page, so a journalist on deadline is stuck either way.
The National Forum page still says "Tickets On Sale Now" — for the event that finished on 4 June.
Eleven weeks on, that's the first thing anyone checking out your flagship event reads. The button still links to the June ticket page.
On their own, small things. Together they tell every visitor the same story: this organisation is busier than its website. And the people you most need reading your policy work — advisers, journalists, prospective members — are exactly the people who notice.
There's a third one worth seeing together: your policy library. Twenty-two PDFs, and the freshest research on the page is from 2021–22. The NGER win — the biggest thing you've done this year — only exists as a media release. The record's all there, but a busy adviser has to dig for it.
This is live right now. Take the laptop and have a click around — everything works.
That's the same message you're putting on the truck — with your own photo of an LPG road train in the outback right beside it. One campaign, on the street and online.
The NGER result, front page, dated 1 July. Not buried three clicks down in a media list.
$121 billion. 258,779 jobs. 5.2 million homes. Your own commissioned research — and hardly anyone ever sees it.
The media page names you — the actual CEO — with a direct line for journalists. And the About page shows your whole team and board, exactly as they should be.
1958 to the NGER win in one timeline, positions in plain text a journalist can quote, and every report readable on the page with the PDF one click away.
The Forum page flips to "next event announced here" the day one finishes — and look, your two Perth events from this week are already on it.
All 38 members by tier, logos loading properly, a real "why join" case — and a "find a member" search, so every household or business that lands on the peak body gets handed to a member company. Membership is your engine; this makes it visibly worth more.
Building it is the easy half. The half that matters is what happens after — because the problems on the current site aren't design problems, they're maintenance problems.
That's how the Brett Heffernan line never happens again — because keeping the site current becomes someone's actual job. Ours.
An organisation like GEA isn't a template job, and quoting a number before understanding your setup would be a guess dressed up as a price. My business partner Gary Griffiths scopes and prices every institutional build personally, and he'll be in that conversation with us. Here's exactly how it works:
Can we lock in that scoping conversation this week — would Thursday or Friday suit?
And this whole walkthrough stays with you either way — the link works on any device, and everything we showed today is in it.
Oh — one more thing. Do you want to see what we did for AMMS as well?
Australian Modular Measurement Solutions — because if we were going to build one, we figured we'd build both.
When I was reading up on you, I found AMMS. Different business, same question: does the website match the calibre of the thing it's selling?
One thing stood out straight away. You and Matt are both on there — faces, names, backgrounds. Most companies selling capital equipment hide behind a logo. You didn't. So we built on that instead of arguing with it.
The gap is depth, not direction. One page, five-field contact form, SA1 told in three sentences. A funded biomethane developer doing due diligence runs out of things to read in ninety seconds.
Who actually makes the call on a skid — the project developer, their EPC, or does the network operator steer it?
What's in the pipeline after SA1 — anything you can name publicly, or even count?
Which enquiries waste your time today — what should the website screen out before it ever reaches you or Matt?
Same deal — it's live. Have a scroll.
That's your own thesis — you said AMMS exists so smaller producers can afford to connect. We just put it where buyers land.
Producer, your skid, network. Someone who's never bought one understands what you do in three seconds.
GreenPower certification live, NSW funding producers, ARENA money flowing, Malabar proving grid injection. Every funded project hits the same milestone — first gas into the network. The site says out loud that this is your moment.
Your whole range laid out properly, each with a "request datasheet" button. That button is the filter — the people who click it are the ones worth your time.
Seventy thousand tonnes, two hundred terajoules, $6.08 million from ARENA, February 2027. It's the best proof you've got, and right now it gets three sentences.
Connection type, pressure class, gas stream, network, timeline. By the time someone's filled it in, you know whether it's real before you pick up the phone.
GEA and AMMS are different organisations with different money, so they get scoped and priced on their own terms. If you want both, the same scoping conversation covers them — and you'll have both proposals in writing within the week. You own everything, both times.
Want AMMS in that same scoping session, or would you rather Matt's across it too — we can do twenty minutes with him on the phone.
Prepared by K&G for discussion with Jordan McCollum, August 2026. Both websites shown are unofficial concepts — not affiliated with or endorsed by Gas Energy Australia or AMMS. Every fact, figure, photograph and member logo is drawn from each organisation's own published material and would be verified with them before anything goes live. Forms on the concepts do not send anything. Contact: Gary Griffiths · gmgriffiths1974@gmail.com